Unstoppable domain: Web3 Identity

By 2023, Unstoppable Domains was pushing self-sovereign web3 identity: a blockchain-owned name that replaces wallet addresses and web3 assets.

The design goal was to make that identity layer feel worth sharing. The profile page needed to work as a public-facing front door to a user’s web3 life, surfacing their domain, wallets, and collections, while integrating gamified achievements to turn a functional blockchain domain into a vibrant reputation ecosystem users actively want to share.